Helping Science Kits SG Spark Creativity: A Campaign Success Story
When Science Kits SG, a company focused on STEM education through science kits and toys, approached us, their goal was to engage their audience and promote creativity in children. We crafted a strategic campaign featuring a drawing contest and a robust social media plan to achieve this.
To captivate their young audience and encourage family engagement, we proposed a science-themed coloring contest. This campaign was designed to inspire creativity while subtly promoting Science Kits SG’s products. Contestants were provided downloadable coloring sheets featuring images of experiments and science tools, making it both fun and educational. Participants were invited to share their creations on social media using a branded hashtag, amplifying the reach organically. Attractive prizes, such as free science kits and exclusive discounts, further motivated participation.
The contest not only increased brand awareness but also generated a plethora of user-generated content, which became a valuable asset for Science Kits SG’s social media channels.
Our next focus was on crafting a robust social media strategy to build a loyal community of science enthusiasts. We created a calendar of diverse content, including educational posts, short experiment tutorials, and fun science facts tailored for both kids and parents. Instagram and Facebook were chosen as the primary platforms, considering their visual appeal and ability to foster community engagement.
Interactive content such as polls, quizzes, and live demonstrations of simple experiments boosted engagement rates. In addition, we ran targeted ads to reach parents interested in educational toys, effectively expanding Science Kits SG’s audience base. Collaborations with micro-influencers in parenting and education niches also proved instrumental in enhancing credibility and driving traffic to their website.
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